Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from https://backsideverbier.ch (the “Site”).

PERSONAL INFORMATION COLLECTED

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that brought you to the Site, and information about how how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

COOKIES

Here is a list of cookies that we use. We have listed them here so that you have the opportunity to choose whether you want to allow them or not.

_session_id, session unique identifier, allows Shopify to store information about your session (referrer, landing page, etc.).

_shopify_visit, no data retained, persists for 30 XNUMX minutes since the last visit. Used by the provider's internal statistics tracking system on our website to record the number of visits.

_shopify_uniq, no data retained, expires at midnight (depending on the location of the visitor) the next day. Calculates the number of visits to a store per single customer.

cart, unique identifier, persists for 2 weeks, stores information about your shopping cart.

_secure_session_id, session unique identifier

storefront_digest, unique identifier, undefined if the store has a password, it is used to find out if the current visitor has access.
- “Log files” track Site activity and collect data such as your IP address, the type of browser you use, your Internet service provider, your referring and exit pages, and your timestamp data (date and hour).
- "Web beacons", "beacons" and "pixels" are electronic files that record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This automatically collected information is referred to as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

Generally, we use the Order Information that we collect to fulfill any orders placed through the Site (including to process your payment information, arrange for shipping of your order, and provide you with invoices and/or order confirmations). Additionally, we use this Order Information to:
communicate with you;
assess potential fraud or risks; and
when it matches the preferences you have communicated to us, provide you with information or advertising regarding our products or services.

We use the Device Information (especially your IP address) that we collect to assess potential fraud or risk and, more generally, to improve and optimize our Site (for example, by generating analytics on how our customers browse and interact with the Site, and to assess the success of our advertising and marketing campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties who help us use it for the purposes described above. For example, we use Shopify to host our online store – to learn more about Shopify’s use of your Personal Information, please visit: https://www.shopify.com/legal/privacy. We also use Google Analytics to better understand how our customers use the Site – to learn more about Google’s use of your Personal Information, please visit: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other legal request for information that we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

As noted above, we use your Personal Information to provide you with targeted advertisements or marketing messages that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://about.ads.microsoft.com/fr-fr/ressources/politiques/annonces-personnalisees

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/?c=3&lang=en.

DO NOT FOLLOW

Please note that we do not alter our Site's data collection and use practices when we detect a "Do Not Track" signal from your browser.

VOS DROITS

If you are a European resident, you have a right to access the personal information we hold about you and you can request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details specified below.
Additionally, if you are a European resident, please note that we are processing your information in order to fulfill our contractual obligations to you (for example if you place an order through the Site) or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we keep your Order Information for our records, unless and until you ask us to delete it.

CHANGES

We may change this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

CONTACT US

To learn more about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us by email at info@backsideverbier.ch, or by mail at the following address:

Backside Verbier SA, Rue de Ransou 191b, Verbier, VS, 1936, Switzerland